As part of Ascent’s creative team, I worked as the photographer during campaign shoots, collaborating closely with the art director, videographer and behind-the-scenes filmmaker to translate the creative direction into a cohesive set of brand visuals.

I also supported Ascent’s e-commerce experience through UX-focused website design, landing pages, product storytelling and campaign updates. My work focused on presenting the product clearly, strengthening the premium experience and reducing friction across the customer journey. After conducting research of competitor's websites, I redesigned Ascent's "Shop" page to be a more intuitive, user friendly page, while maintaining brand guidelines.