I’m naturally curious, comfortable learning new tools and unusually calm when a brief changes at the last minute, which, after four years in start-ups, it often does. I enjoy moving between strategic thinking and hands-on execution: researching an audience, developing the concept and then actually building the final work.

My favourite projects are the ones where identity, storytelling and performance come together. Good design should be visually distinctive, but it should also be clear, adaptable and useful beyond one perfect mockup.